BACHELOR OF COMMERCE MAJORING IN (MARKETING)

Awarded by Raffles College of Design &
Commerce, Sydney, Australia.

Intakes January, April, July & October
Duration 2.5 Years

COURSE OVERVIEW:
Marketing is an essential survival tool in today’s competitive business environment. Marketing impacts upon almost everything we see and do in today’s world. As a marketing graduate you'll get the opportunity to take up an exciting career requiring talent and creativity.

The marketing major introduces the subject in the wider context of how it impacts upon business. You’ll learn how business identifies and gets to know their target markets, then learning will move towards tailoring messages and products to build and maintain a sustainable business.

Marketing is often misunderstood in its contribution to successful businesses, so a comprehensive approach to all aspects of marketing is offered in our subjects. The subjects offered for study allow you to explore the extensive scope of the marketing function. The most important aspects are introduced as well as offered in-depth with later semester subjects that cover discovering customers and how to grow potential markets. Competitive analysis and innovative distribution options are also covered.

Your study will allow you to prepare for a rapidly changing and increasingly competitive global commercial environment. You’ll learn about the importance of customers and how to match what your business does to their requirements. You’ll develop a critical thinking approach to review the competitive offerings in the area of your work or passion and always keep a look out for emerging trends that can impact on your success and potentially offer you new growth opportunities.

BENEFITS OF THE BACHELOR OF COMMERCE (MARKETING)
Students completing this programme will find their doors open to the myriad marketing opportunities in the business world. With the Bachelor of Commerce (Marketing), students may value add to their job by understanding the fundamentals of marketing tools and with a recognised marketing qualification, students may find more opportunities with fast track career development. Further, the programme itself is sufficiently robust to provide a solid foundation for further academic study for students who are interested in pursuing master’s level degrees.

COURSE MODULES ADVANCED DIPLOMA
Base Year
Principles of Economics
Accounting
Management and Organisational Behaviour
Business Information Systems
Marketing
Business Statistics
Human Resource Management
Operations and Quality Management
Business Communication Skills

Specialisation Year
Accounting and Finance for Decision Making
Customer Relationship Management
Strategic Management
Marketing Management
E-Marketing
International Marketing
Market Research Techniques
Final Marketing Project (Internship)

DEGREE
Innovation and Entrepreneurship
Cross Cultural Communication for Effective
Leadership and Management
International Business
Marketing Elective 1
Why Corporate Social Responsibility Matters
Knowledge Management for Today’s
Competitive Company
Perspectives on International Trade and Finance
Marketing Elective 2
Internship
Integrative Marketing Project